A World of a Difference

FairEssentials started trading online in December 2008. The business was founded by our Director Joanne Crossley with the purpose of retailing quality African & Caribbean foods, gifts, beauty products and clothing. In addition to variety of everyday groceries and tropical gourmet treats, FairEssentials has a selection of fairly traded products. We also aim to feature new African & Caribbean products and brand not usually seen on the high street.

You can order your favourite African & Caribbean products on our website and we will deliver to your home at your convenience.

Our Core Purpose:
To enable everyone to experience the qualities of African & Caribbean products and raise the profile of their origins.

Core Values

• Excellence, service, respect
• Raising the standard in African & Caribbean foods and gifts retailing by operating with integrity, honesty and style
• Giving recognition to the source of the products we sell for the benefit of everyone
• Making a difference by ensuring that the customer leaves satisfied and comes back again!

Service
We are proud of and passionate about maintaining high levels of service at FairEssentials. We also strive to continually broaden the product range and would welcome comments and suggestions from our customers. Feedback is important to us and our monitoring system will help us to improve customer service levels.

Respect
Respect is key to FairEssentials values. We will always acknowledge our local and global grocery suppliers. Awareness of our environment is fundemental for FairEssentials to ensure that we do our very best to operate responsibly.

FairEssentials is the place to go for customers seeking a quality shopping experience for African & Caribbean products. Many of these products have a fantastic story and a heritage behind them. We believe our customers will appreciate the range we have to offer.